Yup! That's right. Some weeks back, the internet was buzzing about a 20 million dollar deal Jay-Z was supposedly inking with Samsung Mobile. People knew there was a deal in the works, but no one knew the full details of the deal. But, word is out. Jay-Z is about to drop his 12th album, Magna Carta Holy Grail on July 4th, but he is not doing it the conventional way. Samsung has already bought the first million copies of the album, and they will give it out free to the first one million people that download the album App on google plus (Android market), through some selected Samsung smartphone models.This is a crazy marketing strategy. It's a win-win for the two parties involved. Jay-Z will get to sell a million copies of his album without even trying, and Samsung will get more people to buy their Samsung Galaxy S3, Galaxy S4 and Galaxy Note 2 phones. This will be the only phones that would be able to download the album for free; this is a genius marketing strategy. As jay once said- "I am not a business man, I'm a business, man." This is a testament to how big the 'Jay-Z' brand has grown through the years. He is a business genius for sure.
I guess the new way to promote albums is to do less and less promotion, and drop the album quickly with no delays. Justin Timberlake dropped his latest album (The 20/20 Experience) barely two months from when the first single off the album hit radio, and it sold a million copies first week. Kanye's Yeezus album is dropping tomorrow, and has no radio singles, nor videos, and yet is predicted to sell half a million copies first week. Now, Jay-Z is about to drop his 12th album, and is already assured Platinum status.
Read more on Jay's move below-
The connection: Samsung has purchased 1 million copies of Jay-Z's coming album, entitled "Magna Carta Holy Grail," slated for release July 4, and plans to give them to Samsung Galaxy smartphone users for free - 72 hours ahead of the release. The users are to receive the music through an app they'll receive later this month. (Recipients won't be able to share it until the official release date.) Samsung paid $5 apiece for the albums, according to a person familiar with the matter. It wasn't immediately clear if Nielsen SoundScan will count Samsung's purchases in its sales tallies. (Wall Street Journal)
Below is a 3 minute Samsung commercial, which shows Jay-Z in the studio with Pharrell, Rick Rubin, Timbaland, and Swizz Beatz...some of the best music producers in the game. The commercial aired during last night's NBA Finals Game 5 (Miami Heats vs. San Antonio Spurs). Jay has been known to complete albums in weeks, and with these producers around him, he can do no wrong with the album's production. Magna Carta Holy Grail will surely be a banger.
.gif)
0 Yorumlar